Professional Live Streaming and Podcasting… Made Practical

Live streaming and podcasting no longer require a broadcast studio, a production team, or years of technical trial and error. What they do require is clarity in particular about equipment, setup, and strategy, so you can present yourself professionally without becoming overwhelmed by technology.

That is where my work begins.

I help content creators and business professionals design, set up, and execute live streaming and podcasting systems that are reliable, scalable, and appropriate for their goals, whether that means streaming from a desk, a studio, or a mobile device.

A Longstanding Passion for Live Media

My fascination with what we now call “content creation” began long before social media platforms existed. In high school, I was drawn to storytelling, narrative structure, and the creative process itself, particularly how ideas could be communicated visually and in real time. Computers were a natural companion to that interest, even in their earliest consumer forms.

Like yourself and many others, life eventually required that creativity to take a back seat. Career responsibilities, marriage, and family took priority, and creative pursuits were put on hold.

That changed in the early 1990s.

A local broadcast station in my area launched a live, largely unscripted morning news show. Watching that program reignited my interest, not just in content creation, but specifically in the live aspect of broadcasting. The immediacy, authenticity, and unpredictability of live media made a lasting impression.

When Live Broadcasting Was Out of Reach

About a decade later, a friend and I seriously explored launching a live local broadcast of our own. What we encountered was the reality of traditional broadcast media at the time:

• Cameras costing tens of thousands of dollars
• Professional audio gear, video switchers, and lighting systems
• Station-to-transmitter links (STLs)
• FCC licensing, frequency engineering, and regulatory approval

The technical and financial barriers made it clear that live broadcasting was still inaccessible to the average individual such as you and I. Once again, the vision had to be shelved.

The Shift That Changed Everything

In May of 2011, YouTube introduced free live streaming to its users. When I discovered this capability several years later, it marked a turning point, not just for me, but for every Content Creator or Business professional out there. For the first time, live broadcasting was no longer limited to networks, stations, or large budgets.

I immersed myself fully into learning platforms, workflows, equipment, audio, lighting, and the many variables that only reveal themselves when you go live.

Today, live streaming can be done effectively with nothing more than a mobile phone and a data connection. The cost of entry has dropped dramatically, but the need for professional execution has risen just as dramatically and lands squarely on your shoulders, the content creator or business professional.   That is where I come in.

Experience You Can Rely On

I have personally run hundreds of live streams, both my own and for others across a wide range of environments and use cases. In total, I have overseen 500+ live streams, encountering virtually every scenario imaginable, including unexpected power outages, platform changes, equipment failures, and real-time troubleshooting under pressure.

Live streaming is inherently unpredictable. Even now, no two streams are ever exactly the same, and there is always something new to learn.

That experience is what I bring to you as a client.

My Approach

My main goal is to focus on simplifying the process of Live Streaming for you without compromising quality. 

My consulting centers on:

• Choosing the right equipment for You… not the most expensive
• Designing setups that are reliable, repeatable and simple
• Reducing technical friction so you can focus on content
• Building confidence before, during, and after you go live

The goal is not just to help you live stream or podcast, it is to help you do so at a professional level, without technical overwhelm.