The BIGGEST misconception about Live Streaming!!!

Many established Content Creators and Business Professionals assume large Live viewer attendance on a YouTube Live Stream will determine replay success.

In practice, some Live Streams do poorly while they are Live, Yet have tremendous replay value and viewership. While others have that huge Live attendance and almost no replay views.

It seems almost counter intuitive. You would think if you had a very popular Live Stream viewership it would translate into even more replay views.

But there are a number of factors that go into replay views of a Live Stream that you may not be taking into account, such as...

– Searchable Topic

– Thumbnail/Title/Timing

– Evergreen Value

Surprisingly the overall length of the Live replay is not as important as the 3 items listed above. I personally have watched 3hr long replays of Live Streams because the replay was packaged correctly for the Topic.

For established Content Creators and Business Professionals, the normal replay range for a Live Stream or a Live Podcast is 1 to 250 views early on.

As your subscriber count increases and the content of your show becomes more polished and fine tuned to who it is you are presenting it to, both Live viewership and the replay views can increase significantly.

Just remember, getting your Topic, Title, Thumbnail and Timing right for the Live Replay, can potentially increase your discoverability significantly on the YouTube platform. Which in turn can increase your replay numbers and interactions. 

If you are just starting down the Live Streaming/Podcast path, 

Let's talk and see if I can help you navigate through it all.

Click Here

Until the next installment...

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