Strategic Live Streaming #3, What is YOUR Why?

Feb 28, 2026

This is the first and most important question you need to answer...

Why do you want to Live Stream?

Is it because everyone else is?

Is it because others in your niche are Live Streaming?

Is it because it’s another feature available on your Social Media Platform?

Is it to add more value to your audience, followers or customers?

Or, is it because you want to better connect with your audience, followers or customers?

These are all valid reasons to Live Stream. 

But the best reason to go live, in my opinion, is to better connect with AND to provide more value to your audience, followers and customers in a more personable and intimate way that only Live Streaming can accomplish.

Live Streaming is the single biggest and easiest way to build your community, following, tribe or whatever you choose to call them, more on that later.

Just remember, the particular Social Media Platform you choose to Live Stream on is of less importance then the reason you Go Live.   Write this reason down as it will be your core guiding light for your Live Streaming Content.

Stay connected for more here…

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