Format Thursday, Live Stream Format Series #1

This is by far the single biggest hurdle and question that I get that stops Business Professionals and Established Content Creators from getting started Live Streaming.

There are a number of different formats you can choose from.  

As a Business Professional, choosing a format that fits with your goals for Live Streaming to promote your business or product is as important as your “Why”.   This can be as simple as a Walk Through of your business to a full blown Product Debut in an Apple or Tesla grand production.

For the Established Content Creator it’s an even broader Format choice from a straight Talking Head/Q&A to a full on multi person Podcast production.

For this first episode in this series, here are 5 tips on choosing a Live Streaming Format. In the coming episodes we will delve deeper into the particulars of choosing a format …

For the Business Professional…

#1 Match the Format to Your Primary Business Objective

#2 Evaluate Your Operational Bandwidth and Production Infrastructure

#3 Align Format with Audience Sophistication and Attention Profile

#4 Decide How Much Message Control You Require

#5 Consider Repurposability and Content Flywheel Strategy

For the Established Content Creator…

#1 Choose the Format That Deepens Your Core Audience Identity

#2 Match the Format to Your Growth Phase

#3 Evaluate Entertainment Value vs. Cognitive Load

#4 Consider Clipability and Algorithm Leverage

#5 Use Format as a Brand Positioning Lever

Many high performing Live Streams are hybrids of 2 or more, such as…

** Mini Seminar, followed by a Topical Q&A

** Structured Show, includes a Commentary Segment

** Product Demo, ends with an Open Q&A session from the audience.

For an Established Creator, format is no longer about experimentation alone, it’s about Culture, Reach, Potential Monetization etc.

For the Business Professional, the most important decision is not “Which format is most exciting?”

It’s which format can I execute consistently, professionally, and in alignment with my brand authority for the next 12 months?

There you have it, that should be enough to wet your pallet And get your thought juices flowing until the next installment.   Stay tuned for #2 in the series.

In the meantime, do you have more questions than answers…

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